Jayla Fincher, MS, LMFT


Welcome! Embarking on a therapeutic journey is a courageous, vulnerable, and worthwhile endeavor. As a therapist, I am focused on facilitating meaningful conversations to help my clients live more fulfilling and emotionally connected lives. I believe people have an innate ability to heal and I strive to meet my clients where they are to begin to break out of habitual thoughts and behaviors that keep them stuck. I specialize in heterosexual and same-sex couples, as well as adult individuals looking to strengthen their relationships with themselves and others. 


When working with couples, I use Emotionally Focused Therapy (EFT) to explore and transform the painful and repetitive conflict patterns that leaves them feeling hurt and disconnected. This empirically-validated approach draws upon the science of attachment theory to help couples become aware of their communication strategies, which allows couples to find new ways of interacting that lead to greater intimacy and more secure relationships.


I also have advanced training in Eye Movement Desensitization and Reprocessing (EMDR), which is an evidence-based treatment that facilitates our brain’s natural capacity for health and healing. Difficult relationships, traumatic events, and other disturbing life experiences can impact our view of self and/or having lingering symptoms that impact quality of life (such as anxiety, depression, ongoing shame or guilt, low self-esteem,

substance abuse, sleep disturbances, somatic pain and discomfort). This approach is utilized with individuals and is effective for resolving emotional difficulties, troubling thoughts, and patterned reactions related to distressing experiences.


I see meaningful relationships as the most significant source of satisfaction in life, though, they’re also a lot of work to create and maintain! I bring authenticity, warmth, and humor into my sessions as my clients and I work together to bring positive, long-lasting changes to help them become their best selves. I earned my Master’s in Marriage and Family Therapy from Virginia Tech, where I also received undergraduate degrees in Psychology and Human Development. I have over six years of experience in the mental health field working with a wide range of issues including: relational conflict, trust and betrayal, trauma, vulnerability and intimacy concerns, anxiety and stress, LGBTQ+ specific issues, grief and loss, substance abuse, and navigating life transitions. 


Feel free to contact me to schedule a consultation call to see if we’d be a good fit to work together!

New Clients

If you have scheduled an appointment with Jayla, please complete the Online Pre-Registration.

Online Pre-Registration

For additional forms, please go to the All Forms page.


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Fees and Insurance Accepted

Session Fees: (Please see Financial Agreement for full explanation)

$130.00 Intake

$110.00 Child, Adult, Family or Couples Sessions

$165.00 75 minute Couple/Family Session

Insurance Accepted:

Jayla is not accepting insurance at this time.